ABOUT ME
Creativity has always been part of how I think.
Strategy is how I make it useful.
I’m Madison, a digital marketer, content strategist, and creative who loves figuring out how to make people stop, pay attention, and convert.
My background spans nonprofit marketing, social media, video production, digital campaigns, creative entrepreneurship, and small business ownership. That mix has taught me how to think strategically while still being the person who can roll up my sleeves and bring the work to life.
WHAT I BRING
I’ve always believed the best marketing happens when strategy and execution work together.
Throughout my career, I’ve worked hands-on across digital marketing, social media, content strategy, video production, campaigns, and audience growth. I’m used to taking an idea from early strategy through execution, then looking at the results to understand what worked and what we can do better next time.
That hands-on experience has shaped the way I approach marketing. I understand the details behind the work because I’ve done the work, from planning content and managing platforms to filming, editing, writing, publishing, analyzing performance, and adapting strategy along the way.
Big-picture strategy. Hands-on execution. Measurable results.
MY APPROACH
I make content people want to engage with, backed by strategy that gives it a reason to exist.
Create with intention. Measure what matters. Keep improving.
HOW I WORK
Strategy is only useful if you can turn it into something real.
01. THINK STRATEGICALLY
I start with the goal, the audience, and the bigger picture so the work has a clear purpose from the beginning.
02. CREATE HANDS-ON
I’m comfortable moving from planning into production, whether that means writing, filming, editing, publishing, or managing the campaign.
03. LEARN + ADAPT
I pay attention to performance, look for patterns, and use what the data tells us to make the next piece of content or campaign stronger.
BEYOND THE WORK
Creativity doesn’t really stop when I log off.
Outside of work, I’m a wife, mom, artist, and someone who is almost always making, learning, or working on something new.
I’ve also spent years building and running my own creative business, which has given me a perspective on marketing that goes beyond the screen. I understand what it means to build a brand, earn trust, communicate with clients, manage competing priorities, and create work that has to deliver real results.
That combination of creativity, curiosity, and entrepreneurship carries into everything I do, professionally and personally.
A LITTLE MORE ABOUT ME
When I’m not working, I’m probably creating something anyway.
ART + DESIGN
Creativity has always been part of my life, whether I’m working digitally or making something with my hands.
ALWAYS LEARNING
I’m the person who gets curious about something and immediately wants to figure out how it works.
ANIMAL PERSON
Working in animal welfare certainly didn’t start my love for animals, but it gave me a way to put that love to work.
A GOOD STORY
Whether it’s a great campaign, a book, a movie, or a video game, I’m drawn to storytelling in just about every form.
LET’S KEEP GOING
Now that you know a little about me, see what I can do.
Explore the strategy, creative work, and results behind some of my favorite projects.